Living just 10 minutes from the beach has probably changed the way I think about getting dressed. The beach isn't always a big event. Sometimes it's a quick afternoon, a walk before dinner, or an unplanned stop because the weather is too beautiful to stay home. And I've learned that the best outfits for those days are usually the easiest ones. That's one of the reasons I started DASSA. I wanted to create a women's boutique inspired by the way I actually live—near the coast, in warm weather, where an...
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I’ve started this blog probably a hundred times in my head. I’ve thought about what the first post should say, how it should sound, and whether I should make it polished and professional. But the truth is, DASSA is still at the beginning. So maybe the best place to start is simply by telling you how I got here. DASSA started with an idea I couldn't quite let go of. I’ve always loved the feeling of getting dressed for somewhere warm. A beach day. A weekend away. Dinner outside when...
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